So Sweet

Swedish candy, packed by So Sweet into themed mixes built around one color, flavor or candy shape, ready for movie night or a party table.

About So Sweet

Known for
Swedish candy mixes

So Sweet packs Swedish candy into ready-made mixes, each built around one theme, such as a color, a flavor or a candy shape. Skulls are one of the most common candy shapes in Sweden, alongside fish, cars and dummies, and the mixes give a fair introduction to a Swedish candy shelf.

Swedish candy mixes are made for sharing: a bowl on movie night, a bag split between friends, or a few set out on a party table.

So Sweet questions

Why is Swedish candy sold in mixes?

In Sweden, people usually buy candy loose and by weight, scooping their own mix (lösgodis) from candy walls in grocery stores, a habit that spread in the 1980s. Many families also keep lördagsgodis, the custom of saving candy for Saturdays, and Sweden now eats more candy per person than any other country. So Sweet's themed bags are a ready-made version of that scoop-your-own bag.

What is Swedish candy like?

A Swedish pick-and-mix leans on sour pieces dusted with citric acid (the acid found in lemons and limes) and on salty licorice, which many Swedes love. Shapes matter as much as flavors, which is why So Sweet builds some of its mixes around a single candy shape rather than a flavor or color.

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